Landing Pages
Creating a WordPress Landing Page Built Around One Goal
A landing page isn't a smaller website — it's a single page stripped of every exit that isn't the one action you want a visitor to take.
NVMe
Storage speed for fast landing page loads
1-click
WordPress installer to launch a page builder plugin
Free
SSL so ad traffic lands on a secure, trusted page
30-day
Money-back guarantee to test the hosting risk-free
In short
To create a landing page in WordPress, build a new page using a page builder such as the block editor's full-width layout, Elementor, or Beaver Builder, choose a blank or full-width template that removes the normal header navigation and footer, and structure content around a single headline, supporting benefits, and one repeated call-to-action button. Publish it as a standalone page rather than adding it to the main navigation menu.
The defining feature of a landing page isn't its design — it's the absence of competing links; every navigation item removed is one less way a visitor leaves before converting.
A normal WordPress page inherits the theme's full header, navigation menu, sidebar, and footer, all of which exist to help visitors explore a site — which is exactly the opposite of what a landing page needs. A landing page exists to funnel a visitor from a single source, usually a paid ad, an email link, or a specific search query, toward one decision: buy, sign up, book a call, or download something. Every extra link, whether it's a main menu item or a footer full of unrelated pages, is a chance for that visitor to wander off before converting.
Building one well in WordPress means deliberately opting out of the theme's default page structure using either a built-in full-width template or a page builder plugin's canvas mode, then writing content in a strict order: one headline that states the offer, supporting points that address objections, and a call-to-action button repeated at natural scroll breaks rather than buried once at the bottom. Hosting Cheap's pure NVMe SSD and LiteSpeed setup keeps that page loading fast enough that visitors arriving from a paid ad don't bounce before the headline even renders.
Choosing a Full-Width or Blank Template
Most modern WordPress themes include a page template option, found in the Page Attributes panel on the right side of the editor, labeled something like Full Width, Blank, or Canvas. Selecting one of these strips the standard header menu, sidebar, and footer that every other page on the site shows, leaving a clean canvas for landing page content. If the active theme doesn't offer a blank template, a page builder plugin such as Elementor or Beaver Builder provides its own 'Canvas' or 'Elementor Full Width' template option that overrides the theme entirely for that single page.
Confirm the removal actually worked by previewing the page before publishing — a landing page still showing the site's main navigation menu at the top defeats the entire purpose, since a visitor can click away to the homepage or an unrelated blog post instead of following the intended path.
Structuring Content Around One Offer
Open with a headline that states the specific offer or outcome in plain language — what the visitor gets, not a clever tagline that requires interpretation. Directly beneath it, a supporting subheadline or short paragraph should address the most common hesitation a visitor has, whether that's price, complexity, or trust in an unfamiliar brand. Below that, three to five benefit points, ideally with a short icon or image each, cover the practical reasons to act rather than repeating the headline's claim in different words.
Every section on the page should build toward the same single action — one product, one signup, one offer — rather than presenting multiple competing options. A page trying to sell three different plans or link to five different resources isn't a landing page anymore; it's a mini homepage, and it will convert like one.
Placing the Call-to-Action Button
Repeat the same call-to-action button at least three times down the page: once near the top above the fold, once after the benefit section, and once at the very bottom after any final objection-handling content like a guarantee or testimonial. Keep the button label consistent across all three placements — switching between 'Buy Now' and 'Get Started' and 'Sign Up Today' on the same page creates hesitation where there should be none.
Make the button visually distinct from every other colored element on the page, using a color reserved exclusively for that action so a visitor's eye is trained to recognize it instantly on the second and third appearance without re-reading the label.
Publishing Without Adding It to Navigation
Once published, deliberately leave the landing page out of the site's main navigation menu under Appearance > Menus. A landing page that also lives in the header menu invites regular site visitors to land on it out of context, and worse, invites the landing page's own visitor to notice a menu bar (if the template didn't fully suppress it) and wander into it.
Instead, link to the page directly from wherever traffic is meant to originate: an ad's destination URL, an email campaign link, or a QR code on printed material. Keeping it unlisted also makes it easy to run several landing page variants for different campaigns without cluttering the site's visible structure.
Page Speed Decides Landing Page Conversions Before Content Does
Paid traffic is unforgiving — a visitor who clicked an ad and waits several seconds for a landing page to render has often already left before the headline is visible, no matter how well the page itself is written. Pure NVMe SSD storage paired with LiteSpeed caching keeps a media-heavy landing page, benefit icons, hero image, and all, rendering fast on both desktop and mobile connections.
Free auto-renewing SSL matters just as much on a landing page as anywhere else on the site — an untrusted browser warning on a page a visitor just clicked into from an ad is one of the fastest ways to lose them before the offer is even read.
- NVMe SSD + LiteSpeed for fast-loading, media-heavy landing pages
- Free auto-renewing SSL to keep paid ad traffic landing on a trusted page
- 1-click WordPress installer to get a page builder plugin running quickly
- 30-day money-back guarantee to test performance before committing
Why Hosting Cheap
What you get
NVMe SSD + LiteSpeed
Keeps image-heavy landing pages fast for visitors arriving from paid ads.
Free auto-renewing SSL
A trusted, secure page for traffic that just clicked in from an ad or email.
1-click WordPress installer
Get WordPress and a page builder plugin running in minutes, not hours.
30-day money-back guarantee
Test real-world landing page load times before committing long-term.
Daily backups
Safely test different headline or layout variants without losing a working version.
24/7 human support
Help if a template isn't fully suppressing the theme's header or footer.
How It Works
Get set up in a few steps
Choose a full-width or blank page template
Remove the theme's default header, sidebar, and footer so nothing distracts from the offer.
Structure one headline, benefits, and objection-handling content
Build the page around a single offer with no competing options or unrelated links.
Repeat one clear call-to-action and publish unlisted
Use the same button label at least three times, then keep the page out of the main navigation menu.
Included
Everything you need, on every plan
- Full-width or blank page template selected under Page Attributes
- Preview confirmed the main header navigation and footer are removed
- Headline states the specific offer in plain language
- Three to five benefit points included, each supporting the single offer
- One call-to-action button repeated at least three times with identical wording
- Button color reserved exclusively for the call-to-action, distinct from other elements
- Page published without being added to the main navigation menu
- Page load speed tested on both desktop and mobile connections
FAQ
Frequently asked questions
What's the difference between a landing page and a regular WordPress page?
A regular page inherits the theme's full header, navigation, and footer, encouraging exploration. A landing page uses a full-width or blank template to remove all of that, focusing entirely on one offer and one call-to-action.
Do I need a page builder plugin to make a landing page in WordPress?
Not always — many themes include a built-in full-width or blank page template accessible from Page Attributes. A page builder plugin like Elementor adds more design flexibility but isn't strictly required.
How many calls-to-action should a landing page have?
One action, repeated in the same wording at multiple points down the page — typically near the top, after the benefits section, and at the bottom. Multiple different actions split attention and lower conversion rates.
Should a landing page be linked in the main menu?
No. Landing pages work best kept out of the main navigation and linked to directly from the traffic source, such as an ad or email campaign, so they stay focused on their specific audience and offer.
Why does page speed matter so much for landing pages?
Landing page traffic is often paid or time-sensitive, meaning visitors have less patience for a slow load than someone browsing a site organically. A slow-loading page can lose a meaningful share of visitors before the headline even appears.
Can I run multiple landing page variants for different campaigns?
Yes, and it's common practice — since landing pages are typically unlisted in the main menu, publishing several variants with different headlines or offers for different ad campaigns doesn't clutter the visible site structure.
Related hosting
Give Your Landing Page a Speed Advantage
WordPress hosting from $4.19/mo on NVMe SSD and LiteSpeed, built for fast-loading campaigns.
Get Started